S4E3: Katherine Salisbury of Qapital on Disrupting Personal Finance

In this week’s episode of The Room Podcast, Madison and Claudia sit down with Katherine Salisbury, Co-Founder and Co-CEO of Qapital, a mobile banking app designed to help incentivize people to save smarter. Qapital’s Chief Behavioral Economist Dan Ariely leverages science to propel people into better money habits. Since its inception in 2015, Qapital has helped millions of users collectively save over $2 billion. 

This week’s key themes include navigating raising venture capital with an untraditional background, co-founding your business with your significant other, and when to make your product a paid product in the world of free. Let’s open the door. 

Season 4 is sponsored by our friends at SVB and Cooley. 

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Key Theme 1: Navigating raising venture capital with an untraditional background

After graduating from Cornell Law, Katherine started her career as a lawyer in New York City before moving to Europe to found and run a sports management company focused on soccer. Without a background in FinTech, Katherine advises founders to just show up and put in the time and energy. It’s a learning curve to work out all the kinks, but you have to be willing to try, be embarrassed, and mess up. 

Key Theme 2: Co-founding your business with your significant other

Co-founding Qapital with her significant other George Friedman, Katherine gives some tips on how to balance personal and work life. She says it’s sometimes easier to be on the same rollercoaster with a significant other as they share compassion for one another whether it be through the good or bad moments. Katherine also emphasises the importance of turning it off and knowing when to put work aside for the day.  

Key Theme 3: When to make your product a paid product in the world of free

When deciding the pricing scheme for her product, Katherine and her team went to several pricing experts and ended up developing a lasting partnership with Simon Kucher. They tested different options out and were able to back up Katherine’s initial intuitions with detailed research. 

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Thank you so much for tuning into another week of The Room Podcast. Join us on Clubhouse on Wednesday, Sept. 1 at 1:30PM PST to hear directly from Katherine! New episodes launch every Tuesday at 7AM PST.