S7E4: How Jamie Norwood and Cynthia Plotch of Stix Are Transforming Women’s Health, Starting With How Women Shop for Their Health Essentials

We have another incredible episode in store with Cynthia Plotch and Jamie Norwood, the founders of Stix, the company transforming women's health experiences. Stix was founded to “create a convenient, discreet, and judgment-free way to get the products you need.”

Cynthia and Jamie walk us through their negative personal experiences that drove them to create Stix. Plus, they share their ideas to evolve Stix past being just a DTC brand and becoming an entire community of women who can help each other with anything health related. Cynthia and Jamie also explain what led them to go down the VC route for funding this journey.

Themes in this episode include knowing when is the right time to fully commit yourself to your passion project, today’s women’s health climate, and what's next in DTC.

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4:30 - What were the first few years of Jamie’s career like?
5:17 - What brought Jamie to Hungry Harvest and broke her into the world of D2C?
6:18 - How did Cynthia’s early career influence her decision to start Stix?
9:35 - Did Cynthia and Jamie always plan on being founders?
11:26 - When did Cynthia and Jamie know that they were ready to go full-time on Stix?
16:41 - How would Cynthia and Jamie describe Stix?
17:52 - What was the initial mission for Stix when Cynthia and Jamie founded it?
19:29 - How has Stix been connecting to its community and helping solve their problems?
23:30 - What prompted Cynthia and Jamie to raise VC funding?
25:39 - What advice would Cynthia and Jamie give to founders thinking about starting in D2C?
27:25 - What is the process like of getting an affordable product delivered discreetly to those who need it?
29:32 - Why is it so crucial for Stix products to be delivered discreetly?
33:16 - What does the future of D2C look like?
35:27 - What does Amazon acquiring One Medical mean for the future of health care?
37:54 - Who is a woman in Cynthia and Jamie’s lives that has had a profound impact on them and their careers?

WX Productions