Season 2 of “Movers and Shakers” continues with a legend in the digital marketing ad space, Zach Coelius, Co-Founder of Triggit and Managing Partner at Coelius Capital. Zach and his sister, Susan, played an instrumental role in modernizing the way advertisers use targeted digital ads.
Zach deep dives into “retargeting,” a form of online advertising where the ads are targeted to consumers based on their previous internet behavior. The conversation progresses with the constantly changing legislation on privacy from large companies like Google and Apple. Plus, we further discuss Zach’s take on cryptocurrency, which is very different from the mainstream opinion.
For The Room Podcast in your inbox every week, subscribe to our newsletter.
4:03 - Where did Zach grow up and how did this shape his view of the world?
4:37 - Did Zach always think he was going to be an entrepreneur?
5:37 - Why did Zach attend five Olympic Games?
8:52 - What is Triggit and how did Zach get started founding it?
11:34 - What is the core product of Triggit and what was the competitive landscape like in the ad tech space?
14:44 - How does Zach feel about the new privacy changes that Google and Apple are implementing?
16:35 - Now in 2022, would Zach recommend entering the digital marketing ad space?
18:05 - What are Zach’s thoughts on working within digital marketing on the paying side?
19:41 - How is Coelius Capital structured?
22:31 - How would Zach describe his fund?
26:14 - Why is Zach not bullish on Crypto? Has his opinion changed in the last six months? See his mentioned User Manual here.
30:28 - What are some sectors that Zach is bullish on?
31:36 - What advice does Zach have for founders looking for funding?
36:12 - What’s next for Zach?
37:25 - Who is a woman in Zach’s life that has had a profound impact on him and his career?
The Room Podcast is sponsored by our friends at Silicon Valley Bank and Cooley.
S6E5: Lisa Bubbers, Co-Founder of Studs, is Bringing the Ear-Piercing Industry into the Modern Era with Integrated Piercing and Shopping Experiences Our season continues with Lisa Bubbers, Co-Founder and Chief Brand Officer of Studs, the modern platform for ear-piercing and earrings. Studs is all about safe and accessible ear-piercing for all people. Plus they have an easy-to-use, refreshingly branded e-commerce website with every earring fashion choice available. In this episode, Lisa talks to us about what “Earscaping” means to them, as well as what it’s like building a business with a complementary co-founder and the future of the modern shopping mall. For The Room Podcast in your inbox every week, subscribe to our newsletter. 4:47 - Where did Lisa grow up and how did that shape her view of the world? 5:43 - Did Lisa always think she was going to become a founder? 6:51 - How did Lisa’s degree in Visual Studies from UPenn translate into her early work experience? 8:52 - What lessons did Lisa learn around the intersection of the digital and physical while working at Jonathan Adler and home Polish?11:11 - What does the term “Earscape” mean to Lisa and Studs?14:00 - How did Lisa meet her partner, Anna, and what got them started on the founding journey together?15:27 - What advice would Lisa have for new founders looking for co-founders?16:53 - Who was the first person to say yes to investing in Lisa and Studs?17:48 - What was Lisa’s first piercing experience like?19:07 - How is Studs thinking about the future of omnichannel retail?20:18 - How did the pandemic affect Studs business?21:46 - ...
In this week’s episode of The Room Podcast, Madison and Claudia sit down with Sydney Sykes, Co-Founder and Co-CEO of BLCK VC. Founded in 2018, BLCK VC empowers and advances black venture investors by providing a focus community built for and by black venture investors. Out of Harvard undergrad, Sydney joined New Enterprise Associates as an investment analyst before moving on to e-commerce planning with Dolls Kill. Today, Sydney is also studying at Stanford GSB for her MBA. This week’s key themes and insights include solving the problems you see in the world, the future of direct-to-consumer investing, and the integral role of a unique perspective and driving innovation. Let’s open the door. Season 4 of The Room Podcast is sponsored by our friends at SVB and Cooley. Learn more about SVB’s Access to Innovation initiative here. … Key Theme 1: Solving the problems you see in the world Blck VC is evidence that you have the ability to solve the problems you see in the world. Sydney took her lived experience and passion for building a better tomorrow into action. This passion to unlock more equity in who’s represented in venture led her to create her non-profit. Whether you’re thinking of starting a non-profit or a for-profit business that solves something you deeply believe should change; Sydney reminds us that you are empowered to build for that future. Key Theme 2: Direct-to-consumer Brands and their Evolution Having spent time in operations at Dolls Kill, a venture-backed DTC brand, Sydney has unique insights into the future of ...
In the Season 2 finale of The Room, we sit down with Trae Vassallo, co-founder of early stage venture fund Defy.vc. Out of undergrad at Stanford, Trae worked for the iconic design and innovation firm IDEO, developing products for companies including the Palm Pilot and Dell. During her second year of business school at Stanford, Trae founded Good Technology, a mobile device company whose purpose was to connect islanded devices to the Internet. Good Technology sold to Motorola for $500 million. Through a relationship built with John Doerr and Kleiner Perkins backing Good Technology, she then spent 11 years at Kleiner Perkins. In 2016, Trae and fellow industry veteran Neil Sequeira founded Defy.vc where her paths intersected with our co-host Madison a few years back. On today’s episode we discuss the early days of the Internet, the pros and cons of venture funding, and how an opening of the venture ecosystem has fostered more equity and inclusion across the table. Let’s open the door. ...