We have another incredible episode in store with Cynthia Plotch and Jamie Norwood, the founders of Stix, the company transforming women's health experiences. Stix was founded to “create a convenient, discreet, and judgment-free way to get the products you need.”
Cynthia and Jamie walk us through their negative personal experiences that drove them to create Stix. Plus, they share their ideas to evolve Stix past being just a DTC brand and becoming an entire community of women who can help each other with anything health related. Cynthia and Jamie also explain what led them to go down the VC route for funding this journey.
Themes in this episode include knowing when is the right time to fully commit yourself to your passion project, today’s women’s health climate, and what's next in DTC.
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4:30 - What were the first few years of Jamie’s career like?
5:17 - What brought Jamie to Hungry Harvest and broke her into the world of D2C?
6:18 - How did Cynthia’s early career influence her decision to start Stix?
9:35 - Did Cynthia and Jamie always plan on being founders?
11:26 - When did Cynthia and Jamie know that they were ready to go full-time on Stix?
16:41 - How would Cynthia and Jamie describe Stix?
17:52 - What was the initial mission for Stix when Cynthia and Jamie founded it?
19:29 - How has Stix been connecting to its community and helping solve their problems?
23:30 - What prompted Cynthia and Jamie to raise VC funding?
25:39 - What advice would Cynthia and Jamie give to founders thinking about starting in D2C?
27:25 - What is the process like of getting an affordable product delivered discreetly to those who need it?
29:32 - Why is it so crucial for Stix products to be delivered discreetly?
33:16 - What does the future of D2C look like?
35:27 - What does Amazon acquiring One Medical mean for the future of health care?
37:54 - Who is a woman in Cynthia and Jamie’s lives that has had a profound impact on them and their careers?
In The Room with Vera Shokina In this week’s episode of The Room Podcast, Madison and Claudia take a break from chatting with their typical founder or funder to cover a core need of every startup and fund: their bank. They are joined by Vera Shokina, Managing Director at Silicon Valley Bank where she covers U.S. banking and early stage international banking, helping VC funds and startups with all of their banking needs. From the founding moment of SVB, the bank has been focused on early stage technology companies and venture capital funds. Vera walks us through the top tips for founders looking to establish a banking relationship, the process of getting a debt line, and how a bank like SVB helps out with remote work. Let’s open the door. Season 4 is sponsored by our friends at SVB and Cooley. The episode is now live on all podcast streaming platforms, including Apple Podcasts and Spotify. ...
In this week’s episode of The Room Podcast, Madison and Claudia cover early stage startup legal needs, an essential part of the startup journey. Oftentimes, the first round of fundraising is the first time founders will interact with lawyers, and this relationship will continue for years beyond just the initial fundraise. They are also joined by Lauren Creel, Early-Stage Partner at Cooley, to help walk us through what the legal side of startup fundraising looks like. Headquartered in Palo Alto, Cooley is an international law firm with one of its specializations in startup and venture capital legal needs. We are proud to be sponsored by Silicon Valley Bank alongside Cooley LLP for Season 3 of The Room Podcast. This week’s key learnings include when to involve a lawyer when you are starting a startup, understanding the common components of a term sheet and what to look out for, and finally digging into the legal implications of company building decisions. Let’s open the door. ...
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